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Take a strategic approach to fundraising




The funding landscape is changing for third sector organisations in Wales with many seeing cuts to their statutory funding. At the same time there are opportunities out there for organisations to raise funds from private sources. This course will help you position your organisation to take advantage of the opportunities by taking a strategic approach to fundraising.


Learning outcomes

By the end of the course you will:

  • understand what a fundraising strategy is and why you need one
  • be able to develop and implement a realistic fundraising strategy
  • appreciate the role of the fundraising audit in developing a fundraising strategy
  • know how to use tools such as PEST and SWOT analysis properly as part of the planning process


Who this course is for

This course is for trustees, staff and volunteers of charities or third sector groups in Wales that want to know how to develop a fundraising strategy, or template for planning their corporate or community fundraising.

It is suitable for those that are new to fundraising and/or thinking about implementing fundraising in their organisation for the first time. It is also suitable for those with some experience of fundraising who want to take a more strategic approach.

Ideally participants will be those with responsibility for developing and implementing fundraising strategy in their organisation.


Find out more



Fel aelod bydd gennych fynediad at ystod eang o adnoddau a chymorth. Rydym hefyd yn hoff o gynnwys ein haelodau cyn i ni wneud penderfyniadau o bwys sy’n effeithio ar y trydydd sector.

WCVA is the national membership organisation for the third sector in Wales. Our vision is for the third sector and volunteering to thrive and improve well-being for all. We aim to achieve this by influencing, connecting and enabling.


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